To have startups, collaboration brings in early customers needed for airplane pilot tests, access to production facilities, sites and human resources. This can help startups manage the brand new obligations out-of newness (having less profile, channels and you will legitimacy) and you can smallness (the possible lack of financial, technical, physical and intangible resources). As the Weiblen and you will Chesbrough (2015) notice, the two communities, having other groups of means, appear to be “a perfect meets,” but it’s one that’s “elusive to get to.” It is not easy to own collaborations to grow naturally due to the fact managers often have diminished information to look for and consider prospective matchmaking. Within this context, the latest role away from interactive room you to transcend local environment boundaries are paramount.
Although not, the potential matchmaking lack become considered from the corporates in advance as their managers commonly basically aware of such as for example surface-breaking options
Ignite Sweden was a new step you to brings together startups and you will corporates, hailing out of regional entrepreneurial and you may advancement ecosystems, in order to create an ecosystem on a nationwide top. While the an entertaining area, in a matter of days, startups will meet the best folks from multiple corporate organizations. That it creates systems and you will allows these to land you to earliest large customer, that is crucial for scaling right up.